Hey Baes, welcome to the ICONIC blog!

We’re so excited to finally launch our blog, where we hope to share with you our tips, tricks and secrets to keep all our Iconic Baes looking FIERCE!

Time for the lowdown; Iconic London was founded by fashion stylist and entrepreneur, Jade Elliott, who has always been a risk taker and not one to shy away from a challenge. She set out to create something fun, rebellious, and of course ICONIC and in doing so has brought a revolutionary approach to how we use and apply makeup. Jade and the Iconic team continue to grow and expand the brand into something every girl wants to own.

Why Iconic London? We stand for empowering the modern icons, empowering women to achieve what they work hard to do! And of course, empowering women to experiment and step outside of the box with their makeup.

So what would we recommend? Of course we love all our products equally, there’s no favourites here at Iconic HQ, but here’s a quick run down on our best sellers and blogger must-haves.

Strobing Stick

Kim K loves it, we love it, YOU love it. Our Strobing Stick is one of our ultimate best sellers and for good reason. It’s an all-in-one highlighting product that can be used to achieve a dewy finish to your makeup look, or an all out strobing effect if highlight is your thing.

 Multi-Use Cream Contour Palette

Contouring is our first love and we’re all about defining and sculpting those cheekbones. Our palette is the UK’s best selling contour kit and that’s all down to its creamy texture, blendable formula and all-round flawless finish. It’s essentially a makeup lovers dream.

EVO Oval Brushes

If you don’t own one of our EVO brushes then this is definitely where you need to start you Iconic collection. As they say, flawless makeup begins with the tools you use and our revolutionary oval brushes adapt to the contours of your face to give a perfectly blended smooth finish.

Head over to our Instagram to see all of our products in action, and stay tuned for more posts coming very soon. We’ll give you a hint; contour lovers are going to want to watch this space!

Peace Out!

Love Iconic x