1. Shades to obsess over
The mix of pinks, peaches, golds and bronzes are more loveable than a designer handbag full of kittens. So wearable whatever skin tone, these colours are truly iconic (see what we did there?)
2. Packin' some pigment
High-quality products are what ICONIC is all about. Each shadow is super-pigmented meaning a little goes a long way, yet the shades still remain buildable and blendable so you can get just the look you want.
3. All textures covered
Featuring matte, shimmers and glitters - we've got all the finishes you are after. If that's not enough you can also use the glitter and shimmer shades with a wet brush to create a super-metallic, next level finish.
As with all our products, our Ultimate Day to Slay shades are completely, 100% cruelty-free. Perfect when applied with our vegan brushes for the ultimate good vibe glam.
5. Crease proof
The amazing velvety-soft powders are crease proof so no need to fear the dreaded cakey-cracking that ruins all your hard work! Guuurrl, we got your back.
6. Staying power
No touch ups needed - each powder is ultra long-lasting so your look will stay put. So whether you are bringing the glam to daytime or slay-time, it's not gonna budge.
7. You asked, we answered!
So many of our babes got in touch wanting us to create an eye shadow palette - so girls, this one's for you. We love hearing your ideas so keep them coming.
You will be the fairest of them all with the large mirror - ideal for checking out your makeup skills.
9. Multi-look love
With its incredible mix of textures and colours, it really is super-versatile. From super cool day looks to the ultimate night time slay - the only limit to this pallet is your imagination.
10. It's hot AF
Champagne packaging. No. Words. Needed.