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Why our new palette is the must-have everyone is after...

1. Shades to obsess over 

The mix of pinks, peaches, golds and bronzes are more loveable than a designer handbag full of kittens. So wearable whatever skin tone, these colours are truly iconic (see what we did there?) 

2. Packin' some pigment  

 High-quality products are what ICONIC is all about. Each shadow is super-pigmented meaning a little goes a long way, yet the shades still remain buildable and blendable so you can get just the look you want.  

3. All textures covered 

Featuring matte, shimmers and glitters - we've got all the finishes you are after. If that's not enough you can also use the glitter and shimmer shades with a wet brush to create a super-metallic, next level finish.

 4. Cruelty-free

As with all our products, our Ultimate Day to Slay shades are completely, 100% cruelty-free. Perfect when applied with our vegan brushes for the ultimate good vibe glam.

5. Crease proof 

The amazing velvety-soft powders are crease proof so no need to fear the dreaded cakey-cracking that ruins all your hard work! Guuurrl, we got your back. 

6. Staying power

No touch ups needed - each powder is ultra long-lasting so your look will stay put. So whether you are bringing the glam to daytime or slay-time, it's not gonna budge. 

7. You asked, we answered! 

So many of our baes got in touch wanting us to create an eyeshadow pallet - so girls, this one's for you. We love hearing your ideas so keep them coming. 

8.Mirror, Mirror

You will be the fairest of them all with the  large mirror - ideal for checking out your makeup skills.  

9.  Multi-look love

With its incredible mix of textures and colours, it really is super-versatile. From super cool day looks to the ultimate nighttime slay - the only limit to this pallet is your imagination.

10. It's hot AF 

Check out that champagne packaging. No. Words. Needed. 

New In

Its all about that base and we have just dropped a killer!

Hold up Bae!

You don't wanna miss this one...


Hold up Bae!

You don't wanna miss this