You asked and we answered, babes! Introducing our NEW Brow Silk Max Hold formula for fluffed, lifted, finished, and fixed brows that will wow all day. This flexible shaping wax comes in a gold ICONIC tube with a precision fibre applicator wand, small and agile enough to ensure each hair is coated with product, and styling can be easy and precise.

There’s NO crunchy finish or stiff-feeling brows here! The max-hold gel-wax goes on with a slight white-ish pay off (we like to use the initial colour as a guide to check we’ve covered all brow hairs), lets you play and shape your arches until you’re happy with your look, and then sets as a transparent film with up to a 16H hold. What’s not to love?

And as if lovely, lifted brows wasn’t enough, this makeup must-have is infused with argan oil from Morocco, renowned for its nourishing and conditioning properties, and also vitamin peptides, which are known for their thickening, strengthening and growth stimulating benefits.

WHY WE LOVE IT Following the HUGE success of our best-selling Brow Silk formula we wanted to up the ante and give our ICONIC babes a brow-fixer they can really rely on to stay all day. This is a more fierce and FIRM hold – up to 16H… But as always, without any visible residue or a crunchy finish.

WHERE TO WEAR This is an instant cosmetic case HERO, babes! Our Brow Silk Max Hold is small and convenient enough to pop in your handbag and take with you wherever you go, meaning glam-on-the-go touch-ups throughout the day are totally doable (…not that you’ll need to). Or transform your brows in SECONDS when it’s time to go from desk to dinner.

FLUFFY, BLOWN-OUT BROWS Brush product through brow hairs, working up towards your forehead and out towards your temples, lifting hairs for a textured, ‘un-done’ effect. Don’t push the hairs too flat against your forehead for this look, embrace the ultra-FLUFFY effect! Add depth, thickness, and colour using our Triple Precision Brow Definer.

SLEEK, NEAT BROWS Brush product through the brows, working to lift the hairs at the inner corner and elongate the hairs through the arch and tail. Basically, follow the natural pattern of hair growth and fix the hairs into chic shape. Draw in ultra-fine hair strokes where you require using our Triple Precision Brow Definer and add a glow to the brow bone using our cult-favourite liquid Illuminator.

LIFTED, ‘LAMINATED’ BROWS Coat your brow hairs in product, working upwards and brushing through to separate each hair. Then, ‘lay’ your brows against your skin, fixing and setting the strands down flat. To finish this ultra-sleek look, we recommend defining the underneath of your brows by adding in hair-strokes using our Triple Precision Brow Definer and carving out the brow using our Seamless Concealer.

WATER (AQUA), EUPHORBIA CERIFERA (CANDELILLA) WAX [EUPHORBIA CERIFERA CERA], STEARETH-21, GLYCERYL STEARATE, BUTYLENE GLYCOL, ACACIA SENEGAL GUM [ACACIA SENEGAL], BUTYROSPERMUM PARKII (SHEA) BUTTER [BUTYROSPERMUM PARKII BUTTER], DIMER DILINOLEYL DIMER DILINOLEATE, SILICA, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL [SIMMONDSIA CHINENSIS SEED OIL], COPERNICIA CERIFERA (CARNAUBA) WAX [COPERNICIA CERIFERA WAX], CETYL ALCOHOL, POLYGLYCERYL-10 MYRISTATE, ARGANIA SPINOSA KERNEL OIL, DIMETHICONE, ORYZA SATIVA (RICE) STARCH [ORYZA SATIVA STARCH], PHENOXYETHANOL, CAPRYLYL GLYCOL, CELLULOSE, SODIUM BENZOATE, POTASSIUM SORBATE, ARGININE, CHONDRUS CRISPUS POWDER, TOCOPHEROL, SIMETHICONE, GLYCOPROTEINS, OLIGOPEPTIDE-2