{"title":"Primer Makeup","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eMaster your base and unlock your signature radiance with high-performance makeup primers. Our celebrity and MUA-approved collection is engineered to blur, grip and illuminate your complexion, ensuring your look stays locked from morning right through til night.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWe’ve formulated each face primer to bridge the gap between premium skincare and flawless makeup application. From our airbrushed matte finishes to our renowned luminous glow base makeup, these formulas deliver immediate filter-like results. Even better? You're treating your skin to a 100% vegan and cruelty-free face primer packed with skin-loving ingredients every single time you prep. Discover your perfect match and get that ICONIC glow.\u003c\/p\u003e","products":[{"product_id":"underglow-blurring-primer","title":"Underglow Blurring Primer","description":"\u003cp data-path-to-node=\"5\"\u003eThe ICONIC Underglow Blurring Primer is a unique \u003cb data-path-to-node=\"5\" data-index-in-node=\"93\"\u003eskincare-makeup hybrid\u003c\/b\u003e formula designed to enrich, protect, and prep the complexion. It creates an ultra-soft, fresh-faced, 'just applied' finish that ensures makeup lasts all day.\u003c\/p\u003e\n\u003cp data-path-to-node=\"6\"\u003e\u003cb data-path-to-node=\"6\" data-index-in-node=\"0\"\u003eKey Benefits \u0026amp; Features:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul data-path-to-node=\"7\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"7,0,0\"\u003e\u003cb data-path-to-node=\"7,0,0\" data-index-in-node=\"0\"\u003eBlurring Effect:\u003c\/b\u003e Instantly minimizes the appearance of pores and imperfections with a soft-focus finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"7,1,0\"\u003e\u003cb data-path-to-node=\"7,1,0\" data-index-in-node=\"0\"\u003eBlue Light Protection:\u003c\/b\u003e Formulated with a natural-derived protector to neutralize the effects of digital screen exposure.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"7,2,0\"\u003e\u003cb data-path-to-node=\"7,2,0\" data-index-in-node=\"0\"\u003eHybrid Skincare:\u003c\/b\u003e Infused with \u003cb data-path-to-node=\"7,2,0\" data-index-in-node=\"30\"\u003eVitamin C\u003c\/b\u003e to brighten the skin over time and \u003cb data-path-to-node=\"7,2,0\" data-index-in-node=\"75\"\u003eArtemisia Capillaris\u003c\/b\u003e for antioxidant protection.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"7,3,0\"\u003e\u003cb data-path-to-node=\"7,3,0\" data-index-in-node=\"0\"\u003eRadiant Finish:\u003c\/b\u003e Contains champagne pearls to provide a 'candlelit' glow from within.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"7,4,0\"\u003e\u003cb data-path-to-node=\"7,4,0\" data-index-in-node=\"0\"\u003eEthical Beauty:\u003c\/b\u003e 100% Vegan and Cruelty-Free.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-path-to-node=\"8\"\u003e\u003cb data-path-to-node=\"8\" data-index-in-node=\"0\"\u003eHow to Use:\u003c\/b\u003e\u003c\/p\u003e\n\u003col start=\"1\" data-path-to-node=\"9\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,0,0\"\u003eAfter skincare, apply 2-3 drops of Underglow Blurring Primer to the face using fingertips or the Iconic London 0.1 Brush.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"9,1,0\"\u003eWear alone for a natural, radiant \"no-makeup\" look or apply before foundation to extend makeup wear.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp data-path-to-node=\"10\"\u003e\u003cb data-path-to-node=\"10\" data-index-in-node=\"0\"\u003eBest For:\u003c\/b\u003e All skin types, specifically those looking for pore blurring, blue light protection, and a radiant glow.\u003c\/p\u003e","brand":"ICONIC LONDON","offers":[{"title":"Underglow Blurring Primer","offer_id":42319044640949,"sku":"FD21030","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0179\/0771\/files\/1-PACKSHOT.jpg?v=1752483380"},{"product_id":"velvet-smooth-pore-refining-primer","title":"Velvet Smooth Pore-Refining Primer","description":"\u003cspan\u003eA whipped, balmy primer that diffuses pores for cloud-like skin that’s flawlessly iconic.\u003c\/span\u003e","brand":"ICONIC LONDON","offers":[{"title":"Velvet Smooth Pore-Refining Primer","offer_id":44517318983861,"sku":"FD23001","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0179\/0771\/files\/LF_-_1500x1500_-_Velvet_Smooth_Pore-Refining_Primer_cb0e7e1e-b329-4242-9b4e-ca4099dad485.jpg?v=1752184016"},{"product_id":"underglaze-grippy-primer","title":"Underglaze Long-Wear PDRN Grippy Primer with Hyaluronic Acid","description":"\u003ch3\u003eProduct Overview\u003c\/h3\u003e\n\u003cp\u003eThe Iconic London Underglaze Grippy Primer is a PDRN-infused, bouncy water-gel primer that instantly glazes the skin and locks makeup in place for up to 12 hours. Powered by an innovative glaze-to-grip technology, it delivers a dewy, glass-skin finish while acting like a magnet to hold makeup in place — reducing creasing, fading and patchiness without being sticky, heavy or pilling. A makeup-skincare hybrid that doesn't just prime; it helps to smooth, hydrate and rejuvenate the skin's appearance for a budge-proof, flawless finish.\u003c\/p\u003e\n\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\u003cp\u003e\u003cb\u003e12-Hour Power Grip:\u003c\/b\u003e Provides a lightweight yet powerful grip that locks makeup in place for up to 12 hours — without being sticky, heavy or pilling.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cb\u003eInstant Glaze:\u003c\/b\u003e Delivers a dewy, glass-skin finish without any oily or greasy feeling.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cb\u003eBouncy Water-Gel Texture:\u003c\/b\u003e Creates a smooth, plump base for makeup and leaves skin feeling hydrated and refreshed.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cb\u003eBudge-Proof Makeup:\u003c\/b\u003e Helps combat creasing, fading and sliding for a longwear, flawless finish.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cb\u003eMakeup-Skincare Hybrid:\u003c\/b\u003e Improves makeup application, finish and wear while simultaneously helping to smooth, hydrate and rejuvenate the skin's appearance.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIngredients \u0026amp; Benefits\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\u003cp\u003e\u003cb\u003ePlant-Derived PDRN:\u003c\/b\u003e A next-generation skin-rejuvenating ingredient renowned for its ability to help visibly improve the skin's appearance.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cb\u003eHyaluronic Acid:\u003c\/b\u003e Hydrates and plumps the appearance of the skin for a dewy, refreshed look.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cb\u003eNiacinamide:\u003c\/b\u003e Helps to refine and smooth skin texture for a more even, perfected base.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to Apply\u003c\/h3\u003e\n\u003cp\u003eShake, drip, and grip. Apply a few drops of the Underglaze Grippy Primer and blend into the skin with fingertips. Wait 60 seconds for the primer to activate and the glaze-to-grip technology to take hold, then apply makeup as usual. Suitable for all skin tones.\u003c\/p\u003e","brand":"ICONIC LONDON","offers":[{"title":"Default Title","offer_id":57537619067263,"sku":"FD26000","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0179\/0771\/files\/1_864edc04-5828-4a2e-9255-876293f6812b.jpg?v=1780996446"}],"url":"https:\/\/www.iconiclondoninc.com\/collections\/primer-makeup.oembed","provider":"ICONIC LONDON","version":"1.0","type":"link"}