{"title":"XL Lash Collection","description":null,"products":[{"product_id":"xl-lash-illusion-volumising-tubing-mascara","title":"XL Lash Illusion Volumising Tubing Mascara","description":"\u003cp\u003e\u003cstrong\u003eProduct Overview\u003c\/strong\u003e\u003cbr\u003e\nThe Iconic London XL Lash Illusion Volumising Tubing Mascara is a next-generation tubing mascara that delivers XL volume, dramatic length, and weightless lift in one effortless swipe. Its tubing technology wraps every lash in flexible, weightless tubes for bolder, thicker, fuller-looking lashes, while locking in 24-hour smudge and flake-proof wear.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTubing Technology: Wraps each lash in flexible, weightless tubes for even, smudge-proof coverage that won't flake throughout the day.\u003c\/li\u003e\n\u003cli\u003eXL Volume and Length: Delivers dramatic volume, length, and lift in a single swipe for bolder, fuller-looking lashes.\u003c\/li\u003e\n\u003cli\u003e24-Hour Wear: Smudge and flake-proof formula that lasts all day without fading or transferring.\u003c\/li\u003e\n\u003cli\u003eBuildable Formula: Layers seamlessly to build volume and intensity without clumping, crumbling, or heaviness.\u003c\/li\u003e\n\u003cli\u003ePrecision Curved Brush: Grips and separates every lash from root to tip, corner to corner, with a precision tip for lower and inner-corner lashes.\u003c\/li\u003e\n\u003cli\u003eEffortless Removal: Removes in 60 seconds with just warm water — no scrubbing, tugging, or makeup remover needed.\u003c\/li\u003e\n\u003cli\u003eVegan and Cruelty-Free: Formulated without animal-derived ingredients or animal testing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eIngredients \u0026amp; Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBio-Based Bamboo Fibres: Light-as-air fibres that amplify volume without adding weight, for high-impact, lifted lashes without the heaviness.\u003c\/li\u003e\n\u003cli\u003eTubing Technology: Wraps each lash in flake-free tubes for even, smudge-proof coverage that holds its shape all day.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to Apply\u003c\/strong\u003e\u003cbr\u003e\nStarting at the base of the lashes, wiggle the curved brush from root to tip to coat every lash evenly. Use the brush's curve to hug the lash line for even coverage from inner to outer corner, and the precision tip for lower and inner-corner lashes. Apply one coat to volumize and lift, or layer for a dramatic XL lash effect — the formula seamlessly builds volume and intensity without clumping, crumbling, or heaviness.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to Remove\u003c\/strong\u003e\u003cbr\u003e\nSoak lashes generously with warm water for 15–30 seconds, then gently slide fingers side to side. No rubbing, tugging, or makeup remover needed — lashes come clean in around 60 seconds.\u003c\/p\u003e\n\n\u003cp\u003e100% vegan and cruelty-free\u003c\/p\u003e","brand":"ICONIC LONDON","offers":[{"title":"Default Title","offer_id":58123855626623,"sku":"MA26000","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0179\/0771\/files\/2000X2000_SWATCH.jpg?v=1788453050"},{"product_id":"blur-volume-duo","title":"Blur \u0026 Volume Duo","description":"\u003cp\u003e\u003cstrong\u003eProduct Overview\u003c\/strong\u003e\u003cbr\u003e\nThe ICONIC London XL Lash \u0026amp; Underglow Duo pairs the brand-new XL Lash Illusion Volumising Tubing Mascara with the cult-favourite Underglow Blurring Primer, taking your base from soft-focus and radiant to XL lashes in two effortless steps. The Underglow Blurring Primer preps skin with a blurring, blue-light-protecting, candlelit glow, while the XL Lash Illusion tubing mascara wraps every lash for XL volume, dramatic length and 24-hour smudge-proof wear.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eComplete Base-to-Lash Routine: Pairs a skincare-makeup hybrid primer with a next-generation tubing mascara for a finished, radiant, lash-lifted look in two steps.\u003c\/li\u003e\n\u003cli\u003eBlurring, Radiant Base: The primer minimises the appearance of pores and imperfections with a soft-focus, candlelit finish while protecting skin from blue light exposure.\u003c\/li\u003e\n\u003cli\u003eXL Volume, Weightless Lift: The tubing mascara wraps every lash in flexible, weightless tubes for bolder, fuller-looking lashes without heaviness.\u003c\/li\u003e\n\u003cli\u003e24-Hour, Smudge-Proof Wear: Both the primer's makeup-extending finish and the mascara's flake-proof tubes are built to last all day.\u003c\/li\u003e\n\u003cli\u003eBuildable Formulas: The mascara layers seamlessly for more intensity without clumping; the primer can be worn alone or under foundation.\u003c\/li\u003e\n\u003cli\u003eVegan and Cruelty-Free: Formulated without animal-derived ingredients or animal testing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eIngredients \u0026amp; Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eVitamin C (Primer): Helps brighten the skin over time.\u003c\/li\u003e\n\u003cli\u003eArtemisia Capillaris (Primer): Provides antioxidant protection against daily environmental stressors.\u003c\/li\u003e\n\u003cli\u003eChampagne Pearls (Primer): Deliver a radiant, \"candlelit\" glow from within.\u003c\/li\u003e\n\u003cli\u003eBio-Based Bamboo Fibres (Mascara): Light-as-air fibres that amplify volume without adding weight, for high-impact, lifted lashes.\u003c\/li\u003e\n\u003cli\u003eTubing Technology (Mascara): Wraps each lash in flake-free tubes for even, smudge-proof coverage that slides off cleanly with warm water.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003cbr\u003e\nAfter skincare, apply 2-3 drops of the Underglow Blurring Primer to the face using fingertips or a brush; wear alone for a radiant no-makeup look or apply before foundation to extend makeup wear. For lashes, starting at the root, wiggle the XL Lash Illusion's curved brush from base to tip to coat every lash; apply one coat for volume and lift, or layer for a more dramatic effect. To remove the mascara, soak lashes with warm water for 15–30 seconds and gently slide fingers side to side — no rubbing or makeup remover needed.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFill:\u003c\/strong\u003e Underglow Blurring Primer, full size | XL Lash Illusion Volumising Tubing Mascara, full size | 100% vegan and cruelty-free\u003c\/p\u003e","brand":"ICONIC LONDON","offers":[{"title":"Default Title","offer_id":58408210006399,"sku":null,"price":40.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0179\/0771\/files\/xl-lash-underglow.webp?v=1790074072"},{"product_id":"glow-volume-duo","title":"Glow \u0026 Volume Duo","description":"\u003cp\u003e\u003cstrong\u003eProduct Overview\u003c\/strong\u003e\u003cbr\u003e\nThe ICONIC London XL Lash \u0026amp; Prep-Set-Glow Duo pairs the brand-new XL Lash Illusion Volumising Tubing Mascara with the 3-in-1 hydrating mist Prep-Set-Glow, for XL lashes and an all-day radiant glow in one routine. Prep-Set-Glow preps, sets and illuminates skin with light-reflecting particles, while the XL Lash Illusion tubing mascara wraps every lash for XL volume, dramatic length and 24-hour smudge-proof wear.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGlow-to-Lash Routine: Pairs a multi-use hydrating, illuminating mist with a next-generation tubing mascara for a radiant, lash-lifted finish.\u003c\/li\u003e\n\u003cli\u003e3-in-1 Multi-Use Mist: Preps skin before makeup, sets a finished look, or adds a luminous glow to bare skin — and can be misted onto the body too.\u003c\/li\u003e\n\u003cli\u003eXL Volume, Weightless Lift: The tubing mascara wraps every lash in flexible, weightless tubes for bolder, fuller-looking lashes without heaviness.\u003c\/li\u003e\n\u003cli\u003e24-Hour, Smudge-Proof Wear: Both the mist's setting power and the mascara's flake-proof tubes are built to last all day.\u003c\/li\u003e\n\u003cli\u003eBuildable Formula: The mascara layers seamlessly for more intensity without clumping or crumbling.\u003c\/li\u003e\n\u003cli\u003eVegan and Cruelty-Free: Formulated without animal-derived ingredients or animal testing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eIngredients \u0026amp; Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCucumber and Chamomile Extracts (Mist): Deliver a refreshing, standout gloss.\u003c\/li\u003e\n\u003cli\u003eAntioxidants and Green Tea (Mist): Help condition and protect the skin.\u003c\/li\u003e\n\u003cli\u003eVitamin E (Mist): Nourishes and conditions the skin.\u003c\/li\u003e\n\u003cli\u003eCaffeine (Mist): Helps combat the appearance of dark circles around the eyes.\u003c\/li\u003e\n\u003cli\u003eBio-Based Bamboo Fibres (Mascara): Light-as-air fibres that amplify volume without adding weight, for high-impact, lifted lashes.\u003c\/li\u003e\n\u003cli\u003eTubing Technology (Mascara): Wraps each lash in flake-free tubes for even, smudge-proof coverage that slides off cleanly with warm water.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eAvailable Shades\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePrep-Set-Glow Original: A champagne glow that makes any skin tone radiant and glossy.\u003c\/li\u003e\n\u003cli\u003ePrep-Set-Glow Glow: A bronze shimmer that adds a sun-kissed, warm gold gloss.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003cbr\u003e\nShake the Prep-Set-Glow for 5 seconds, then mist evenly across the face from around 12 inches away — use before makeup to prep and hydrate, over a finished look to set and add glow, or alone on bare skin. For lashes, starting at the root, wiggle the XL Lash Illusion's curved brush from base to tip to coat every lash; apply one coat for volume and lift, or layer for a more dramatic effect. To remove the mascara, soak lashes with warm water for 15–30 seconds and gently slide fingers side to side — no rubbing or makeup remover needed.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFill:\u003c\/strong\u003e Prep-Set-Glow, 120ml ℮ \/ 4.22 fl.oz | XL Lash Illusion Volumising Tubing Mascara, full size | 100% vegan and cruelty-free\u003c\/p\u003e","brand":"ICONIC LONDON","offers":[{"title":"Original","offer_id":58408231633279,"sku":null,"price":40.8,"currency_code":"GBP","in_stock":true},{"title":"Glow","offer_id":58408231666047,"sku":null,"price":40.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0179\/0771\/files\/xl-lash-psg.webp?v=1790073868"},{"product_id":"tint-volume-duo","title":"Tint \u0026 Volume Duo","description":"\u003cp\u003e\u003cstrong\u003eProduct Overview\u003c\/strong\u003e\u003cbr\u003e\nThe ICONIC London XL Lash \u0026amp; Super Smoother Duo pairs the brand-new XL Lash Illusion Volumising Tubing Mascara with the Super Smoother Blurring Skin Tint, for a flawless, second-skin base and XL lashes in one complete look. Super Smoother delivers a weightless veil of light-to-medium, blurring coverage, while the XL Lash Illusion tubing mascara wraps every lash for XL volume, dramatic length and 24-hour smudge-proof wear.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eComplete Base-to-Lash Routine: Pairs a blurring, hydrating skin tint with a next-generation tubing mascara for a finished, lash-lifted look.\u003c\/li\u003e\n\u003cli\u003eWeightless, Blurring Coverage: The skin tint delivers a luminous, semi-satin, second-skin finish that blurs pores, hyperpigmentation and uneven texture.\u003c\/li\u003e\n\u003cli\u003eXL Volume, Weightless Lift: The tubing mascara wraps every lash in flexible, weightless tubes for bolder, fuller-looking lashes without heaviness.\u003c\/li\u003e\n\u003cli\u003e24-Hour, Smudge-Proof Wear: Both the skin tint's long-wear finish and the mascara's flake-proof tubes are built to last all day.\u003c\/li\u003e\n\u003cli\u003eBuildable Formulas: The skin tint layers in thin coats to build coverage; the mascara layers seamlessly for more intensity without clumping.\u003c\/li\u003e\n\u003cli\u003eVegan and Cruelty-Free: Formulated without animal-derived ingredients or animal testing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eIngredients \u0026amp; Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePlant-Derived Amino Acids (Skin Tint): Help moisturise and support the skin's natural firmness over time.\u003c\/li\u003e\n\u003cli\u003ePeach Flower and Pea Extracts (Skin Tint): Work within the Blurring-Complex to plump and soften the look of skin.\u003c\/li\u003e\n\u003cli\u003eBio-Based Bamboo Fibres (Mascara): Light-as-air fibres that amplify volume without adding weight, for high-impact, lifted lashes.\u003c\/li\u003e\n\u003cli\u003eTubing Technology (Mascara): Wraps each lash in flake-free tubes for even, smudge-proof coverage that slides off cleanly with warm water.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eAvailable Shades\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSuper Smoother Blurring Skin Tint is available in 18 shades to suit a full range of skin tones, from Cool Fair to Neutral Rich.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003cbr\u003e\nShake the Super Smoother Blurring Skin Tint well, then apply using fingers, a sponge or a brush, blending from the centre of the face outwards. Apply in thin layers to gradually build coverage. For lashes, starting at the root, wiggle the XL Lash Illusion's curved brush from base to tip to coat every lash; apply one coat for volume and lift, or layer for a more dramatic effect. To remove the mascara, soak lashes with warm water for 15–30 seconds and gently slide fingers side to side — no rubbing or makeup remover needed.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFill:\u003c\/strong\u003e Super Smoother Blurring Skin Tint, 30ml | XL Lash Illusion Volumising Tubing Mascara, full size | 100% vegan and cruelty-free\u003c\/p\u003e","brand":"ICONIC LONDON","offers":[{"title":"Cool Fair","offer_id":58408250114431,"sku":null,"price":43.2,"currency_code":"GBP","in_stock":true},{"title":"Neutral Fair","offer_id":58408250147199,"sku":null,"price":43.2,"currency_code":"GBP","in_stock":false},{"title":"Warm Fair","offer_id":58408250179967,"sku":null,"price":43.2,"currency_code":"GBP","in_stock":false},{"title":"Neutral Light","offer_id":58408250212735,"sku":null,"price":43.2,"currency_code":"GBP","in_stock":false},{"title":"Cool Light","offer_id":58408250245503,"sku":null,"price":43.2,"currency_code":"GBP","in_stock":true},{"title":"Warm Light","offer_id":58408250278271,"sku":null,"price":43.2,"currency_code":"GBP","in_stock":false},{"title":"Warm Medium","offer_id":58408250311039,"sku":null,"price":43.2,"currency_code":"GBP","in_stock":true},{"title":"Neutral Medium","offer_id":58408250343807,"sku":null,"price":43.2,"currency_code":"GBP","in_stock":true},{"title":"Golden Medium","offer_id":58408250376575,"sku":null,"price":43.2,"currency_code":"GBP","in_stock":true},{"title":"Golden Tan","offer_id":58408250409343,"sku":null,"price":43.2,"currency_code":"GBP","in_stock":true},{"title":"Neutral Tan","offer_id":58408250442111,"sku":null,"price":43.2,"currency_code":"GBP","in_stock":false},{"title":"Warm Tan","offer_id":58408250474879,"sku":null,"price":43.2,"currency_code":"GBP","in_stock":false},{"title":"Golden Deep","offer_id":58408250507647,"sku":null,"price":43.2,"currency_code":"GBP","in_stock":false},{"title":"Warm Deep","offer_id":58408250540415,"sku":null,"price":43.2,"currency_code":"GBP","in_stock":false},{"title":"Neutral Deep","offer_id":58408250573183,"sku":null,"price":43.2,"currency_code":"GBP","in_stock":true},{"title":"Golden Rich","offer_id":58408250605951,"sku":null,"price":43.2,"currency_code":"GBP","in_stock":false},{"title":"Warm Rich","offer_id":58408250638719,"sku":null,"price":43.2,"currency_code":"GBP","in_stock":false},{"title":"Neutral Rich","offer_id":58408250671487,"sku":null,"price":43.2,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0179\/0771\/files\/2000X2000_2_1b715622-65d2-4b4a-aa2d-269b546a1df5.jpg?v=1788453019"}],"url":"https:\/\/www.iconiclondoninc.com\/collections\/xl-lash.oembed","provider":"ICONIC LONDON","version":"1.0","type":"link"}