{"product_id":"the-soft-filter-routine","title":"The Soft Filter Routine","description":"\u003ch3\u003eProduct Overview\u003c\/h3\u003e\n\u003cp\u003eThe Iconic London Soft Filter Routine is a curated three-piece bundle containing the Underglow Blurring Primer, the Soft Touch Buildable Blurring Bronzer, and the Soft Touch Buildable Blurring Blush. Together they deliver a complete, softly filtered complexion — a primed and perfected base, buildable bronzed warmth, and a seamless soft-focus flush of colour — for a flawless, airbrushed, lit-from-within glow.\u003c\/p\u003e\n\n\u003ch3\u003eWhat's Included\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\u003cp\u003e\u003cb\u003eUnderglow Blurring Primer (27ml):\u003c\/b\u003e A skincare-makeup hybrid primer that primes, blurs and minimises the appearance of pores. Infused with Artemisia Capillaris, Vitamin C and soft-focus blurring powders for a radiant, perfected canvas that makes makeup last all day.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cb\u003eSoft Touch Buildable Blurring Bronzer (9g):\u003c\/b\u003e A hybrid cream-to-powder bronzer available in four shades — Toasty, Sea Salt, Heatwave, and Sun Soaked — that adds buildable warmth and dimension for a natural sunkissed glow.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cb\u003eSoft Touch Buildable Blurring Blush (5g):\u003c\/b\u003e A hybrid cream-to-powder blush available in four shades — Fridays, Shady Lady, Teddy Bear, and Grape Juice — that blends seamlessly for a soft-focus flush of colour.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\u003cp\u003e\u003cb\u003eBlur-Perfected Base:\u003c\/b\u003e The Underglow Primer minimises the appearance of pores, smooths skin texture and extends the wear of the bronzer and blush applied on top.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cb\u003eHybrid Cream-to-Powder Cheek Formula:\u003c\/b\u003e Both the bronzer and blush melt into the skin for seamless, effortless application that sets like a powder for all-day wear.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cb\u003eSoft-Focus Finish:\u003c\/b\u003e All three products are formulated to smooth the appearance of skin texture for a filtered, airbrushed complexion.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cb\u003eBuildable Colour \u0026amp; Warmth:\u003c\/b\u003e The bronzer and blush are both designed to be layered — from a natural, everyday glow to a more sculpted, defined look.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cb\u003eSkin-Loving Ingredients:\u003c\/b\u003e The primer features Vitamin C and blue-light protection, while the bronzer and blush are infused with vegan collagen, hyaluronic acid, ceramides and squalane — for skin that looks flawless and feels nourished.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIngredients \u0026amp; Benefits\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\u003cp\u003e\u003cb\u003eArtemisia Capillaris:\u003c\/b\u003e A Japanese plant extract that helps protect against blue HEV light from screens and devices.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cb\u003eVitamin C:\u003c\/b\u003e A potent antioxidant that helps boost skin radiance and protect against free radicals.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cb\u003eSoft Focus Blurring Powders:\u003c\/b\u003e Instantly smooth the appearance of fine lines and pores for a pore-perfected, airbrushed finish.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cb\u003eVegan Collagen:\u003c\/b\u003e Helps to visibly smooth the skin's appearance.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cb\u003eHyaluronic Acid:\u003c\/b\u003e Provides deep hydration for a plump, refreshed look.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cb\u003eCeramides:\u003c\/b\u003e Protects and supports the skin barrier.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cb\u003eSqualane:\u003c\/b\u003e Nourishes and softens the skin for a smooth finish.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eAvailable Bronzer Shades\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\u003cp\u003e\u003cb\u003eToasty:\u003c\/b\u003e A fair-light neutral bronzer.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cb\u003eSea Salt:\u003c\/b\u003e A warm medium olive bronzer.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cb\u003eHeatwave:\u003c\/b\u003e A golden tan bronzer.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cb\u003eSun Soaked:\u003c\/b\u003e A deep warm bronzer.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eAvailable Blush Shades\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\u003cp\u003e\u003cb\u003eFridays:\u003c\/b\u003e A cool-toned baby pink.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cb\u003eShady Lady:\u003c\/b\u003e A soft mauve rose.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cb\u003eTeddy Bear:\u003c\/b\u003e A warm peachy rose.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cb\u003eGrape Juice:\u003c\/b\u003e A deep berry pop.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to Apply\u003c\/h3\u003e\n\u003cp\u003eStart with the Underglow Blurring Primer — shake well, apply 2–3 drops all over the face and blend with fingertips or a brush, focusing on areas prone to excess shine. Once skin looks blurred and perfected, sweep the Soft Touch Buildable Blurring Bronzer across the cheeks, forehead and nose where the sun naturally hits, for warmth and soft definition. Then apply the Soft Touch Buildable Blurring Blush to the apples of the cheeks and blend outward. Build and buff all three formulas together for a seamless, lit-from-within, airbrushed finish — from a natural everyday glow to a more sculpted, defined look.\u003c\/p\u003e","brand":"ICONIC LONDON","offers":[{"title":"Fridays \/ Toasty","offer_id":57711388623231,"sku":null,"price":60.8,"currency_code":"GBP","in_stock":true},{"title":"Fridays \/ Sea Salt","offer_id":57711388655999,"sku":null,"price":60.8,"currency_code":"GBP","in_stock":true},{"title":"Fridays \/ Heatwave","offer_id":57711388688767,"sku":null,"price":60.8,"currency_code":"GBP","in_stock":true},{"title":"Fridays \/ Sun Soaked","offer_id":57711388721535,"sku":null,"price":60.8,"currency_code":"GBP","in_stock":true},{"title":"Shady Lady \/ Toasty","offer_id":57711388754303,"sku":null,"price":60.8,"currency_code":"GBP","in_stock":true},{"title":"Shady Lady \/ Sea Salt","offer_id":57711388787071,"sku":null,"price":60.8,"currency_code":"GBP","in_stock":true},{"title":"Shady Lady \/ Heatwave","offer_id":57711388819839,"sku":null,"price":60.8,"currency_code":"GBP","in_stock":true},{"title":"Shady Lady \/ Sun Soaked","offer_id":57711388852607,"sku":null,"price":60.8,"currency_code":"GBP","in_stock":true},{"title":"Teddy Bear \/ Toasty","offer_id":57711388885375,"sku":null,"price":60.8,"currency_code":"GBP","in_stock":true},{"title":"Teddy Bear \/ Sea Salt","offer_id":57711388918143,"sku":null,"price":60.8,"currency_code":"GBP","in_stock":true},{"title":"Teddy Bear \/ Heatwave","offer_id":57711388950911,"sku":null,"price":60.8,"currency_code":"GBP","in_stock":true},{"title":"Teddy Bear \/ Sun Soaked","offer_id":57711388983679,"sku":null,"price":60.8,"currency_code":"GBP","in_stock":true},{"title":"Grape Juice \/ Toasty","offer_id":57711389016447,"sku":null,"price":60.8,"currency_code":"GBP","in_stock":true},{"title":"Grape Juice \/ Sea Salt","offer_id":57711389049215,"sku":null,"price":60.8,"currency_code":"GBP","in_stock":true},{"title":"Grape Juice \/ Heatwave","offer_id":57711389081983,"sku":null,"price":60.8,"currency_code":"GBP","in_stock":true},{"title":"Grape Juice \/ Sun Soaked","offer_id":57711389114751,"sku":null,"price":60.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0179\/0771\/files\/toasty-fridays-underglow.webp?v=1780993640","url":"https:\/\/www.iconiclondoninc.com\/products\/the-soft-filter-routine","provider":"ICONIC LONDON","version":"1.0","type":"link"}