{"product_id":"the-soft-touch-blush-underglow-duo","title":"The Soft Touch Blush \u0026 Underglow Duo","description":"\u003ch3\u003eProduct Overview\u003c\/h3\u003e\n\u003cp\u003eThe Iconic London Soft Touch Blush \u0026amp; Underglow Duo is a curated bundle containing the Underglow Blurring Primer and the Soft Touch Buildable Blurring Blush. Together they create a complete blur-and-flush routine — the primer perfects and primes the skin for a flawless canvas, while the blush delivers a buildable soft-focus flush of colour for a seamless, airbrushed finish.\u003c\/p\u003e\n\n\u003ch3\u003eWhat's Included\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\u003cp\u003e\u003cb\u003eUnderglow Blurring Primer (27ml):\u003c\/b\u003e A skincare-makeup hybrid primer that primes, blurs and minimises the appearance of pores. Infused with Artemisia Capillaris, Vitamin C and soft-focus blurring powders for a radiant, perfected canvas.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cb\u003eSoft Touch Buildable Blurring Blush (5g):\u003c\/b\u003e A hybrid cream-to-powder blush available in four shades — Fridays, Shady Lady, Teddy Bear, and Grape Juice — that blends seamlessly for a soft-focus flush of colour.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\u003cp\u003e\u003cb\u003eBlur-Perfected Canvas:\u003c\/b\u003e The Underglow Primer minimises the appearance of pores and smooths skin texture, creating the ideal base for the blush to blend seamlessly on top.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cb\u003eSoft-Focus Finish:\u003c\/b\u003e Both products are specifically formulated to smooth the appearance of skin texture for a filtered, airbrushed look.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cb\u003eLong-Lasting Wear:\u003c\/b\u003e The primer extends the wear of makeup throughout the day, while the blush delivers high-pigment, smudge-proof colour that stays put.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cb\u003eBuildable Colour:\u003c\/b\u003e The lightweight, breathable blush formula allows for a subtle flush or a bold pop of colour, layered over a perfected base.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cb\u003eSkin-Loving Ingredients:\u003c\/b\u003e Both formulas are infused with active skincare components — the primer with Vitamin C and blue-light protection, the blush with vegan collagen, hyaluronic acid, ceramides and squalane.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIngredients \u0026amp; Benefits\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\u003cp\u003e\u003cb\u003eArtemisia Capillaris:\u003c\/b\u003e A Japanese plant extract that helps protect against blue HEV light from screens and devices.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cb\u003eVitamin C:\u003c\/b\u003e A potent antioxidant that helps boost skin radiance and protect against free radicals.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cb\u003eVegan Collagen:\u003c\/b\u003e Helps to visibly smooth the skin's appearance.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cb\u003eHyaluronic Acid:\u003c\/b\u003e Provides deep hydration for a plump, refreshed look.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cb\u003eCeramides:\u003c\/b\u003e Protects and supports the skin barrier.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cb\u003eSqualane:\u003c\/b\u003e Nourishes and softens the skin for a smooth finish.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eAvailable Blush Shades\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\u003cp\u003e\u003cb\u003eFridays:\u003c\/b\u003e A cool-toned baby pink.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cb\u003eShady Lady:\u003c\/b\u003e A soft mauve rose.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cb\u003eTeddy Bear:\u003c\/b\u003e A warm peachy rose.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cb\u003eGrape Juice:\u003c\/b\u003e A deep berry pop.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to Apply\u003c\/h3\u003e\n\u003cp\u003eStart with the Underglow Blurring Primer — shake well, apply 2–3 drops all over the face and blend with fingertips or a brush, focusing on areas prone to excess shine. Once skin looks blurred and perfected, apply the Soft Touch Buildable Blurring Blush to the apples of the cheeks and blend outward. Build and buff both products together for a seamless, airbrushed finish — from a natural wash of colour to a bolder, more defined look.\u003c\/p\u003e","brand":"ICONIC LONDON","offers":[{"title":"Fridays","offer_id":57670250004863,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true},{"title":"Shady Lady","offer_id":57670250037631,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true},{"title":"Teddy Bear","offer_id":57670250070399,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true},{"title":"Grape Juice","offer_id":57670250103167,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0179\/0771\/files\/fridays-underglow.webp?v=1780416069","url":"https:\/\/www.iconiclondoninc.com\/products\/the-soft-touch-blush-underglow-duo","provider":"ICONIC LONDON","version":"1.0","type":"link"}