{"product_id":"underglaze-grippy-primer","title":"Underglaze Grippy Primer","description":"\u003ch3\u003eProduct Overview\u003c\/h3\u003e\n\u003cp\u003eThe Iconic London Underglaze Grippy Primer is a PDRN-infused, bouncy water-gel primer that instantly glazes the skin and locks makeup in place for up to 12 hours. Powered by an innovative glaze-to-grip technology, it delivers a dewy, glass-skin finish while acting like a magnet to hold makeup in place — reducing creasing, fading and patchiness without being sticky, heavy or pilling. A makeup-skincare hybrid that doesn't just prime; it helps to smooth, hydrate and rejuvenate the skin's appearance for a budge-proof, flawless finish.\u003c\/p\u003e\n\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\u003cp\u003e\u003cb\u003e12-Hour Power Grip:\u003c\/b\u003e Provides a lightweight yet powerful grip that locks makeup in place for up to 12 hours — without being sticky, heavy or pilling.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cb\u003eInstant Glaze:\u003c\/b\u003e Delivers a dewy, glass-skin finish without any oily or greasy feeling.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cb\u003eBouncy Water-Gel Texture:\u003c\/b\u003e Creates a smooth, plump base for makeup and leaves skin feeling hydrated and refreshed.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cb\u003eBudge-Proof Makeup:\u003c\/b\u003e Helps combat creasing, fading and sliding for a longwear, flawless finish.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cb\u003eMakeup-Skincare Hybrid:\u003c\/b\u003e Improves makeup application, finish and wear while simultaneously helping to smooth, hydrate and rejuvenate the skin's appearance.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIngredients \u0026amp; Benefits\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\u003cp\u003e\u003cb\u003ePlant-Derived PDRN:\u003c\/b\u003e A next-generation skin-rejuvenating ingredient renowned for its ability to help visibly improve the skin's appearance.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cb\u003eHyaluronic Acid:\u003c\/b\u003e Hydrates and plumps the appearance of the skin for a dewy, refreshed look.\u003c\/p\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cp\u003e\u003cb\u003eNiacinamide:\u003c\/b\u003e Helps to refine and smooth skin texture for a more even, perfected base.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to Apply\u003c\/h3\u003e\n\u003cp\u003eShake, drip, and grip. Apply a few drops of the Underglaze Grippy Primer and blend into the skin with fingertips. Wait 60 seconds for the primer to activate and the glaze-to-grip technology to take hold, then apply makeup as usual. Suitable for all skin tones.\u003c\/p\u003e","brand":"ICONIC LONDON","offers":[{"title":"Default Title","offer_id":57537619067263,"sku":"FD26000","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0179\/0771\/files\/1_864edc04-5828-4a2e-9255-876293f6812b.jpg?v=1780996446","url":"https:\/\/www.iconiclondoninc.com\/products\/underglaze-grippy-primer","provider":"ICONIC LONDON","version":"1.0","type":"link"}