Elevate your lash game the modern way with our brand new Enrich & Elevate Mascara.

We all want full, fluttery lashes – with or without mascara – but lash extensions aren’t for everyone. Which is why we developed Enrich & Elevate Mascara.

Think soft, fluttery, bambi-esque lashes, that are so lightweight and flexible, it’s like you’re not even wearing mascara. That’s what Enrich & Elevate Mascara does. The curved wand coats each individual lash in its ultra-black, flexible formula, fanning out your lashes for a full, panoramic feel… without the feeling of heavy mascara. The best news? Thanks to its ultra-innovative formula (more on that below, babes) it helps you work towards lashes that look stronger, longer and healthier overall.

A modern multitasker? We love to see it 👏.

Key Ingredients:

So what makes Enrich & Elevate Mascara so spesh? There are three key ingredients that set this mascara apart from the rest…

Symlash® – this is a growth-active ingredient that helps to improve the look of your lashes. 73% of users said their lashes looked longer after 4 weeks*!

Carnauba Wax – we wanted our mascara to feel soft, fluttery and flexible on the lashes, (there’s nothing worse than a crumbly, dry mascara, right?!), which is where carnauba wax comes in. It helps to form a panoramic film around each individual lash, lengthening and strengthening, without weighing them down.

Black Pigment – it goes without saying, a really great mascara makes your lashes stand-out from the crowd, which is why we use the blackest of black pigments for deep, intense colour payoff. Forget tinting babes, we’ve got your lashes covered.

HOW TO USE

Healthy-looking, fanned out, volumised lashes are just a wiggle away thanks to Enrich & Elevate’s ultra-easy application. The curved wand, with 9 rows of bristles helps to capture every last lash, ensuring it’s coated in the innovative formula – for up to 14-hours worth of wear*.

For best results, wiggle the wand from side-to-side at the root of your lashes, to ensure all those little lashes are fed into the bristle brush.

Sweep the wand through the lengths of your lashes, to coat each individual hair in its nourishing formula.

For a bambi-esque, wide eye effect, use the tip of the wand to apply extra mascara on the outer corner lashes – this will help create the illusion of an elongated, cat eye effect.

Go forth and flutter, doll.
*Based on a consumer perception survey of 102 users.