Prep your pout with unbelievable hydration, kissable shine and pillowy-soft plumpness with our brand-new Melting Touch Lip Balm. Supercharged with pout-perfecting ingredients, the clever formula not only douses your lips in a wash of shiny, sheer colour but nourishes your lips with a layer of gorgeous moisture. Pucker up princess, Melting Touch Lip Balm is your new beauty bag BFF.

What it is: A real multi-tasker, Melting Touch Lip Balm is your new go-to lip lover. It instantly melts into your pout, dispensing a sheer wash of balmy colour together with ultra-soft nourishment and an addictively indulgent satiny texture. Easy-to-wear and a dream to apply, meet your go-to beaut balm that’s ready to leave your lips pretty-in-pink!

This beautiful balm is anything but basic. It’s powered with rich, lip-loving ingredients to nourish your pout – instantly on application and with continued benefits throughout the day. Not only that, but it wouldn’t be an ICONIC product without ticking off those glam boxes. The sheer wash of colour gives the illusion of an instantly plumped pout and sheen of a non-sticky gloss. The effect? A perfectly pretty pout that’s seriously smooch-worthy!

A brilliant lip balm is a makeup bag must-have which is why we’ve been perfecting its formula for years. Whether you’re popping out to the shops, heading to the gym, going for cocktails with the girls or getting ready for a flirty first date, Melting Touch Lip Balm ensures your pout looks flirty and fresh all day long.

Available in five perfectly pretty shades, there’s a nude to suit everyone.

• Undone: The sheerest pinky nude
• Strapless: Your go-to nude with pink undertones
• Love Language: A peachy-toned nude perfect for every day
• In The Nude: A deeper brown-toned nude for amping up your pout
• Sitting Pretty: A deep nude with pretty rose undertones

Twist the base of your Melting Touch Lip Balm to dispense a small amount of product (the product doesn't retract, so don't go overboard!!) before gliding the beautiful balm onto your lips for an even wash of pout-enhancing colour, nourishment and shine. For added plumpness, apply a dot of balm to the centre of your pout only, to create a barely-there illusion of fullness.

• Vitamin E: A nourishing antioxidant that helps condition and soften skin.
• Acai Oil Extract: An ultra-hydrating vitamin that improves hydration for up to 8 hours!
• Polymer & Emollient Oil Complex: Guarantees the high-shine, mirror finish and silky smooth feeling. Mwah!

POLYBUTENE, OCTYLDODECANOL, HYDROGENATED POLYDECENE, SYNTHETIC WAX, HYDROGENATED STYRENE/ISOPRENE COPOLYMER, CERA MICROCRISTALLINA (MICROCRYSTALLINE WAX), AROMA (FLAVOR), HELIANTHUS ANNUUS SEED OIL (HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL), SILICA, EUTERPE OLERACEA FRUIT OIL, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, TOCOPHERYL ACETATE, MICA, TOCOPHEROL, COCOYL HYDROLYZED COLLAGEN, ETHYLENE/PROPYLENE COPOLYMER, DISTEARDIMONIUM HECTORITE, POLYHYDROXYSTEARIC ACID. MAY CONTAIN (+/-): CI 77891 (TITANIUM DIOXIDE), CI 77491/ 77492/ 77499 (IRON OXIDES), CI 42090 (BLUE 1 LAKE), CI 77163 (BISMUTH OXYCHLORIDE), CI 19140 (YELLOW 5 LAKE), CI 77742 (MANGANESE VIOLET), CI 15850 (RED 7 LAKE, RED 6, RED 7), CI 15985 (YELLOW 6 LAKE), CI 45410 (RED 28 LAKE), CI 73360 (RED 30 LAKE)