Skip to content
Published: 
Apr 21, 2020
 | Updated: May 28, 2026

How To Contour and Highlight For Your Face Shape

Contouring and highlighting are the keys to a flawless, sculpted complexion. In this comprehensive, newly updated guide, we dive deep into the techniques you need to define your features for every face shape. Learn how to use contour to create the illusion of higher cheekbones and a slimmer jawline, and use highlighter to bring forward and brighten your best features. We'll walk you through expert-level tips for oval, heart, round, and square faces, giving you all the tools to achieve a professional-level look at home.

How To Contour For Your Face Shape

Contouring for an Oblong / Oval Face Shape

An oblong face shape means that your face is almost twice as long as it is wide. There are also no defined points to your chin, jaw or hairline.

Contour
- Along your hairline to bring this down and give the illusion of a smaller forehead
- Below your cheekbones starting at your ears and ending in the middle of the cheeks

Highlight
- Under your eyes in an upside-down triangle shape

Contouring for a Diamond Face Shape

A diamond face shape means that your cheeks are the widest part of your face, with your hairline and chin narrowing. Diamond shaped faces also tend to be longer, rather than wider.

Contour
- Below your cheekbones starting at your ears and ending in the middle of the cheeks
- Don’t bring the contour too close to your mouth, as this will have the opposite effect you’re looking for.

Highlight
- Under your eyes in an upside-down triangle shape bringing it down in line with where you contoured
- In the middle of your forehead and chin to help broaden these narrower areas.

Contouring for a Heart Face Shape

A heart face shape means that your chin is narrow and pointed and your cheeks are narrower than your hairline. You may also in most cases have a widow’s peak.

Contour
- Along the sides of your forehead and temples to balance out the wider upper half of your face with the narrower lower half
- On the lower chin to bring up the point

Highlight
- Under your eyes in an upside-down triangle shape
- In the middle of your forehead and chin to widen these parts

Contouring for a Round Face Shape

A round face shape means that your face is roughly the same length and width and you have no obvious points along your jawline, chin or forehead.

Contour
- Around the sides of your forehead and temples to slim down this area
- Below your cheekbones from your ear to the middle of your cheeks and then down to your jawline to add some length to your face

Highlight
- Under your eyes in an upside-down triangle shape
- In the middle of your forehead and chin to widen these parts

Contouring for a Square/Rectangle Face Shape

A square face shape means that your face is roughly the same length and width (if not slightly longer for a rectangle) and your hairline and jawline are about even.

Contour
- Around the sides of your forehead and temples to slim down this area
- Along your hairline to give the illusion of a smaller forehead
- Below your cheekbones starting at your ears and ending in the middle of the cheeks
- Under your jawbone to slim this area

Highlight
- Under your eyes in an upside-down triangle shape
- In the middle of your forehead and chin

The main tips are to use the contour shades to slim and narrow any larger or more pronounced areas of your face, as well as defining your cheekbones, while using the highlight shades to bring forward any parts of your face and to brighten up your eye area.

How To Contour

CHECK OUT OUR CONTOURING HEROES

colour_Sketch
colour_Sketch
colour_Sketch
colour_Curve
colour_Curve
colour_Chisel
colour_Chisel
colour_Frame
colour_Frame
colour_Sketch, colour_Chisel, colour_Curve, colour_Frame
Shape & Shade Sculpting Sticks
colour_Sketch, colour_Chisel, colour_Curve, colour_Frame
colour_Sketch, colour_Chisel, colour_Curve, colour_Frame
colour_Sketch, colour_Chisel, colour_Curve, colour_Frame
colour_Sketch, colour_Chisel, colour_Curve, colour_Frame
colour_Sketch, colour_Chisel, colour_Curve, colour_Frame
colour_Sketch, colour_Chisel, colour_Curve, colour_Frame

Shape & Shade Sculpting Sticks

£16.80
colour_Sculpting Palette
colour_Sculpting Palette
colour_Sculpting Palette
colour_Sculpting Palette
colour_Sculpting Palette
colour_Sculpting Palette

Multi Use Sculpting Palette

£40.00
colour_Cream Face Palette
colour_Cream Face Palette
colour_Cream Face Palette
colour_Cream Face Palette
colour_Cream Face Palette
colour_Cream Face Palette
colour_Cream Face Palette
colour_Cream Face Palette
colour_Cream Face Palette
colour_Cream Face Palette
colour_Cream Face Palette

Cream Face Palette

£40.00
colour_Get Cheeky Face Powder Palette
colour_Get Cheeky Face Powder Palette
Get Cheeky Face Powder Palette
Get Cheeky Face Powder Palette
Get Cheeky Face Powder Palette
Get Cheeky Face Powder Palette
Get Cheeky Face Powder Palette
Get Cheeky Face Powder Palette

Get Cheeky Face Powder Palette

£35.00
Less Faff More Fab
Less Faff More Fab
Less Faff More Fab
Less Faff More Fab
Less Faff More Fab
Less Faff More Fab
Less Faff More Fab
Less Faff More Fab
Less Faff More Fab

Less Faff More Fab

£42.00
colour_Light Bronze
colour_Light Bronze
colour_Light Bronze
Ultimate Bronzing Powder
Ultimate Bronzing Powder
colour_Light Bronze
colour_Medium Bronze
colour_Medium Bronze
Ultimate Bronzing Powder
colour_Warm Bronze
Ultimate Bronzing Powder
colour_Medium Bronze
colour_Warm Bronze
Ultimate Bronzing Powder
colour_Deep Bronze
Ultimate Bronzing Powder
colour_Warm Bronze
colour_Deep Bronze
Ultimate Bronzing Powder
colour_Warm Deep Bronze
colour_Warm Deep Bronze
Ultimate Bronzing Powder
colour_Rich Bronze
colour_Rich Bronze
Ultimate Bronzing Powder
Ultimate Bronzing Powder
Ultimate Bronzing Powder
Ultimate Bronzing Powder
Ultimate Bronzing Powder
Ultimate Bronzing Powder
Ultimate Bronzing Powder
colour_Deep Bronze
Ultimate Bronzing Powder
colour_Warm Deep Bronze
Ultimate Bronzing Powder
Ultimate Bronzing Powder
colour_Rich Bronze
colour_Light Bronze, colour_Medium Bronze, colour_Warm Bronze, colour_Deep Bronze, colour_Warm Deep Bronze, colour_Rich Bronze
colour_Light Bronze, colour_Medium Bronze, colour_Warm Bronze, colour_Deep Bronze, colour_Warm Deep Bronze, colour_Rich Bronze
colour_Light Bronze, colour_Medium Bronze, colour_Warm Bronze, colour_Deep Bronze, colour_Warm Deep Bronze, colour_Rich Bronze

Ultimate Bronzing Powder

£19.60
Sculpt & Enhance Powder Contour Palette
Sculpt & Enhance Powder Contour Palette
Sculpt & Enhance Powder Contour Palette
Sculpt & Enhance Powder Contour Palette
Sculpt & Enhance Powder Contour Palette

Sculpt & Enhance Powder Contour Palette

£19.60
colour_brush
colour_brush
Precision Duo Contour Brush
colour_brush
colour_brush
colour_brush

Precision Duo Contour Brush

£22.00
colour_Original (Champagne Shimmer), | Iconic London Illuminator Liquid Highlighter Drops - Original Champagne Shimmer
colour_Original (Champagne Shimmer), | Iconic London Illuminator Liquid Highlighter Drops - Original Champagne Shimmer
colour_Original (Champagne Shimmer), | Iconic London Illuminator Liquid Highlighter Drops - Original Champagne with a neutral gold undertone
colour_Original (Champagne Shimmer), | Iconic London Illuminator Liquid Highlighter Drops - Original Champagne Swatch
colour_Original (Champagne Shimmer), | Iconic London Illuminator Liquid Highlighter Drops - Original Champagne Formula Benefits
colour_Original (Champagne Shimmer), | Iconic London Illuminator Liquid Highlighter Drops - Original Champagne Multi Use Glow Drops
colour_Blush (Peachy Rose Gold), | Iconic London Illuminator Liquid Highlighter Drops - Blush Peachy Rose Gold
colour_Blush (Peachy Rose Gold), | Iconic London Illuminator Liquid Highlighter Drops - Blush Peachy Rose Gold. Peach with a warm rose gold undertone
colour_Blush (Peachy Rose Gold), | Iconic London Illuminator Liquid Highlighter Drops - Blush Peachy Rose Gold Swatch
colour_Blush (Peachy Rose Gold), | Iconic London Illuminator Liquid Highlighter Drops - Blush Peachy Rose Gold Formula Benefits
colour_Blush (Peachy Rose Gold), | Iconic London Illuminator Liquid Highlighter Drops - Blush Peachy Rose Gold Multi Use Glow Drops
colour_Glow (Terracotta Bronze), | Iconic London Illuminator Liquid Highlighter Drops - Glow Terracotta Bronze
colour_Glow (Terracotta Bronze), | Iconic London Illuminator Liquid Highlighter Drops - Glow Terracotta Bronze with a warm gold undertone
colour_Glow (Terracotta Bronze), | Iconic London Illuminator Liquid Highlighter Drops - Glow Terracotta Bronze Swatch
colour_Glow (Terracotta Bronze), | Iconic London Illuminator Liquid Highlighter Drops - Glow Terracotta Bronze Formula Benefits
colour_Glow (Terracotta Bronze), | Iconic London Illuminator Liquid Highlighter Drops - Glow Terracotta Bronze Multi Use Glow Drops
colour_Shine (Pink Pearl), | Iconic London Illuminator Liquid Highlighter Drops - Shine Pink Pearl
colour_Shine (Pink Pearl), | Iconic London Illuminator Liquid Highlighter Drops - Shine Pink Pearl with a cool undertone
colour_Shine (Pink Pearl), | Iconic London Illuminator Liquid Highlighter Drops - Shine Pink Pearl Swatch
colour_Shine (Pink Pearl), | Iconic London Illuminator Liquid Highlighter Drops - Shine Pink Pearl Formula Benefits
colour_Shine (Pink Pearl), | Iconic London Illuminator Liquid Highlighter Drops - Shine Pink Pearl Multi Use Glow Drops
colour_ORIGINAL (Champagne Shimmer),colour_GLOW (Terracotta Bronze),colour_SHINE (Pink Pearl),colour_BLUSH (Peachy Rose Gold), | Iconic London Illuminator Liquid Highlighter Drops - Soft Focus Glow and Radiant Skin
colour_ORIGINAL (Champagne Shimmer),colour_GLOW (Terracotta Bronze),colour_SHINE (Pink Pearl),colour_BLUSH (Peachy Rose Gold), | Iconic London Illuminator Liquid Highlighter Drops - Reviews
colour_ORIGINAL (Champagne Shimmer),colour_GLOW (Terracotta Bronze),colour_SHINE (Pink Pearl),colour_BLUSH (Peachy Rose Gold), | Iconic London Illuminator Liquid Highlighter Drops - Arm Swatches
colour_ORIGINAL (Champagne Shimmer),colour_GLOW (Terracotta Bronze),colour_SHINE (Pink Pearl),colour_BLUSH (Peachy Rose Gold), | Iconic London Illuminator Liquid Highlighter Drops - Swatch Descriptions

Illuminator

£32.00