Discover what’s fresh in the world of ICONIC with our latest makeup releases and value sets.

Don't follow trends.. set them! Be the envy of the group chat and stay ahead of the game with our range of hottest new product launches taking the makeup world by storm. Learn the latest makeup trends, tricks and techniques makeup artists are using to achieve red-carpet-ready glam at home, and get your hands on our new launches first! Don't miss your chance to get your hands on new Prep-Set Tan and Liquid Brow Silk Max Hold FIRST!