Get ready to glow-on-the-go like you never have before. Introducing our brand-new liquid highlighter for ultimate radiance and pack-a-punch megawatt shine. Add some serious shine to your complexion and a gorgeous lit-from-within glaze. Shield your eyes dolls because ROLLAWAY GLOW is here. And spoiler alert: it’s causing a major stir. Keep reading for everything you need to know, plus how to #RollWithUs like the ICON you truly are…
THE GLOW DOWN
Let’s be real… at ICONIC London, it’s no secret that we’re known for our GLOW. From Illuminator to Radiance Booster, if you want to give your skin an instant hit of luminosity, highlight and ultimate healthy hydration – our ICONIC London glow givers are the one for you. But, we’ll be real with you… we’re busy babes. And we know you are, too. Meaning (as much as we’d like to) we don’t always have time to do a full glam before heading out the door. Which is why we wanted to give you a product that’s the ultimate ON-THE-GLOW giver. The perfect handbag friendly size and with super easy application, our Rollaway Glow has been designed to be taken with you wherever you go, providing you with INSTANT GLOW on-the-go. It doesn’t matter how busy you are babe – you should never have to choose between being on time or turning up with an ICONIC glow. With Rollaway Glow, you can simply roll away, blend and be ready to BEAUTIFY in an instant. Your candlelit glow awaits…
WHAT’S THE GLOSS?
Right, onto the good stuff. While our ICONIC highlight Illuminator, mega-radiance Silk Glow Duo and ultimate mister Prep-Set-Glow are all seriously ICONIC in their own right, we wanted to give you angels a product that will deliver serious magnetic radiance to your skin, when you’re running around town without having a chance to stop. Enter: Rollaway Glow. With an iconic rollerball applicator, it’s never been easier to add shimmer and shine to your skin in an instant. Simply toss it into your bag and get ready to glow on the go.
So let’s talk about the formula… because it’s a good’un. Rollaway Glow has a really light-weight finish, meaning you can roll it onto the skin and sweep it into place, without worrying about applying too much or disrupting any make-up you might be wearing underneath. The formula itself is packed with our iconic pearlescent pigments that give your skin that unreal lit-from-within radiance, without looking glittery or OTT. PLUS, because we love when make-up meets skincare, the formula is blended with oleogel and adhesive film formers – that basically work together to help create a glossy, heavenly skin finish – without disrupting your make-up underneath. Impressive.
HOW SHOULD I APPLY IT?
You can wear Rollaway Glow pretty much anywhere you want to add a dose of mega-glow and glam-azing highlight. Of course, the cheekbones are the obvious choice but we also love to apply it to the inner corners of our eyes for a really innocent doe-eyed effect. Not only that, but you can sweep it over your nose to create a ‘cute as a button’ highlight and across your cupid’s bow to highlight your pout when you’re out and about.
Simply roll the ultra-flexible roller ball in circular motions wherever you want to add glow. Then, using either your fingertips, fave brush or beauty sponge – blend the luminous elixir into place. You’ll be amazed at how it packs a punch of radiance without disrupting your make-up underneath, you can apply it over liquid or powder makeup!
THE SHADES
When it comes to light and luminosity – one shade does not fit all. Which is why we thought it was important to develop three gorgeous glimmering shades for you to choose from – to suit all skin tones and myriad of moods. Each one is packed with pretty pearlescent pigments that, (in our opinion) really do suit all skin tones – but the choice is up to you.
Choose between:
Champagne Chic: This gorgeous creamy colour is a frosted champagne tone that will add a pearlescent glow to fair skin tones, or a pop of highlight to darker skinned babes.
Peach Paradise: A gorgeous option if you want to add glow and warmth to the skin in one – this peachy rose tone is ever so slightly warmer, giving the skin a sun-kissed shimmer.
Rose Potion: For the babes that love a blush, Rose Potion is our rosy pink tone. Adding a healthy glow to fair skin and a depth of warmth to deeper skin tones, this is your pretty-in-pink pearl glow.
Get ready to glow-on-the-go like you never have before. Introducing our brand-new liquid highlighter for ultimate radiance and pack-a-punch megawatt shine. Add some serious shine to your complexion and a gorgeous lit-from-within glaze. Shield your eyes dolls because ROLLAWAY GLOW is here. And spoiler alert: it’s causing a major stir. Keep reading for everything you need to know, plus how to #RollWithUs like the ICON you truly are…
THE GLOW DOWN
Let’s be real… at ICONIC London, it’s no secret that we’re known for our GLOW. From Illuminator to Radiance Booster, if you want to give your skin an instant hit of luminosity, highlight and ultimate healthy hydration – our ICONIC London glow givers are the one for you. But, we’ll be real with you… we’re busy babes. And we know you are, too. Meaning (as much as we’d like to) we don’t always have time to do a full glam before heading out the door. Which is why we wanted to give you a product that’s the ultimate ON-THE-GLOW giver. The perfect handbag friendly size and with super easy application, our Rollaway Glow has been designed to be taken with you wherever you go, providing you with INSTANT GLOW on-the-go. It doesn’t matter how busy you are babe – you should never have to choose between being on time or turning up with an ICONIC glow. With Rollaway Glow, you can simply roll away, blend and be ready to BEAUTIFY in an instant. Your candlelit glow awaits…
WHAT’S THE GLOSS?
Right, onto the good stuff. While our ICONIC Illuminator, mega-radiance Silk Glow Duo and ultimate mister Prep-Set-Glow are all seriously ICONIC in their own right, we wanted to give you angels a product that will deliver serious magnetic radiance to your skin, when you’re running around town without having a chance to stop. Enter: Rollaway Glow. With an iconic rollerball applicator, it’s never been easier to add shimmer and shine to your skin in an instant. Simply toss it into your bag and get ready to glow on the go.
So let’s talk about the formula… because it’s a good’un. Rollaway Glow has a really light-weight finish, meaning you can roll it onto the skin and sweep it into place, without worrying about applying too much or disrupting any make-up you might be wearing underneath. The formula itself is packed with our iconic pearlescent pigments that give your skin that unreal lit-from-within radiance, without looking glittery or OTT. PLUS, because we love when make-up meets skincare, the formula is blened with oleogel and adhesive film formers – that basically work together to help create a glossy, heavenly skin finish – without disrupting your make-up underneath. Impressive.
HOW SHOULD I APPLY IT?
You can wear Rollaway Glow pretty much anywhere you want to add a dose of mega-glow and glam-azing highlight. Of course, the cheekbones are the obvious choice but we also love to apply it to the inner corners of our eyes for a really innocent doe-eyed effect. Not only that, but you can sweep it over your nose to create a ‘cute as a button’ highlight and across your cupid’s bow to highlight your pout when you’re out and about.
Simply roll the ultra-flexible roller ball in circular motions wherever you want to add glow. Then, using either your fingertips, fave brush or beauty sponge – blend the luminous elixir into place. You’ll be amazed at how it packs a punch of radiance without disrupting your make-up underneath, you can apply it over liquid or powder makeup!
THE SHADES
When it comes to light and luminosity – one shade does not fit all. Which is why we thought it was important to develop three gorgeous glimmering shades for you to choose from – to suit all skin tones and myriad of moods. Each one is packed with pretty pearlescent pigments that, (in our opinion) really do suit all skin tones – but the choice is up to you.
Choose between:
Champagne Chic: This gorgeous creamy colour is a frosted champagne tone that will add a pearlescent glow to fair skin tones, or a pop of highlight to darker skinned babes.
Peach Paradise: A gorgeous option if you want to add glow and warmth to the skin in one – this peachy rose tone is ever so slightly warmer, giving the skin a sun-kissed shimmer.
Rose Potion: For the babes that love a blush, Rose Potion is our rosy pink tone. Adding a healthy glow to fair skin and a depth of warmth to deeper skin tones, this is your pretty-in-pink pearl glow.
