Underglaze Grippy Primer
NEW!
Underglaze Grippy Primer
🚚 FREE DELIVERY ON ALL ORDERS OVER £35
We aim to deliver all standard mainland UK orders within 3-10 working days.
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Plant-Derived PDRN— A next-generation skin-rejuvenating ingredient renowned for its ability to help visibly improve the skin's appearance- Hyaluronic Acid— Hydrates and plumps the appearance of the skin for a dewy, refreshed look
- Niacinamide— Helps to refine and smooth skin texture for a more even, perfected base
What It Is
What It Is
Base locked, makeup secured. Designed to strengthen your base and lock in your makeup for up to 12-hour wear. Forget patchy, cakey makeup – our Underglaze Grippy Primer creates a lightweight yet powerful base that improves makeup application, finish and wear - without being sticky, heavy or pi...
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How To Use
How To Use
Minimum prep. Maximum hold. Shake, drip, and grip. Apply a few drops and blend into the skin with your fingertips. Wait 60 seconds for the primer to activate, then apply your makeup as usual. Suitable for all skin tones.
Why You'll love It
Why You'll love It
*12-Hour Power Grip: Provides a lightweight yet powerful grip that locks makeup in place - without being sticky, heavy or pilling. *Instant Glaze – Delivers a dewy, glass-skin finish without the oily, greasy feeling. *Bouncy Water-Gel Texture – Creates a smooth, plump base for makeup and leaves skin feeling hydrated and refreshed. *Budge-Proof Makeup – Helps combat creasing, fading and sliding for a longwear, flawless finish.
Key Ingredients
Key Ingredients
Makeup-skincare hybrid. Powered by: *Plant-Derived PDRN – Renowned for its skin-rejuvenating benefits. *Hyaluronic Acid – Hydrates and plumps the appearance of the skin. *Niacinamide – Helps to refine and smooth skin texture.
Ingredients
Ingredients
AQUA (WATER/ EAU), GLYCERIN, PROPANEDIOL, BUTYLENE GLYCOL, PENTYLENE GLYCOL, SORBITOL, PEG-240/HDI COPOLYMER BIS-DECYLTETRADECETH-20 ETHER, HYDROXYACETOPHENONE, XANTHAN GUM, PARFUM (FRAGRANCE), HYDROLYZED HYALURONIC ACID, NIACINAMIDE, SODIUM BENZOATE, MICA, SYNTHETIC FLUORPHLOGOPITE, POTASSIUM LAURATE, TOCOPHEROL, TIN OXIDE, HYDROLYZED DNA. MAY CONTAIN (+/-): CI 77891 (TITANIUM DIOXIDE), CI 77491 (IRON OXIDES), CI 77492 (IRON OXIDES), CI 77499 (IRON OXIDES)
Shipping & Returns
Shipping & Returns
You will receive a dispatch confirmation email when your order leaves our warehouse. If you have any queries, please contact our customer service team.
Standard UK Delivery:
Orders under £35: £3.95
Orders £35 or over: FREE
We aim to deliver all standard mainland UK standard deliveries within 3-104 working days. Standard deliveries are delivered Monday-Saturday via Royal Mail and Evri.
Next Day UK Delivery:
Orders placed before 4pm Monday-Thursday will be shipped for next day delivery.
Orders under £90: £5.99
Orders £90 or over: FREE
We will aim to deliver next day deliveries the next working day where possible with DPD. Remote locations, adverse conditions or courier-specific issues may cause delays. To provide our customers with the best service, Next Day Delivery may not be available at times of high demand.
If your parcel cannot be delivered to your address or safely left with a neighbour, it will be returned to your local depot to arrange redelivery or collection. If your parcel is not collected within a couriers designated time frame it may be returned to sender.
We encourage customers to confirm their shipping address is correct before placing their purchase as unfortunately we will not be able to replace purchases misplaced due to an incorrect address provided at checkout.
Occasionally, due to unpredictable weather conditions, shipping periods may vary. Unfortunately, we are unable to take responsibility for these issues. We appreciate your patience and will always try to resolve these issues quickly and effectively. Please check your local courier tracking for further information.
fridays
shady lady
teddy bear
grape juice
meet fridays: a cool baby pink
cute, fun & playful
about fridays
looks like:
a cool baby pink
feels like:
plush cream-to-powder texture. soft, airy and weightless
benefits:
longwear, buildable flush of colour
tip:
for the perfect pair, use with toasty soft touch buildable blurring bronzer
meet shady lady: a soft mauve rose
cool, effortless & a bit spicy
about shady lady
looks like:
a soft mauve rose
feels like:
plush cream-to-powder texture. soft, airy and weightless.
benefits:
longwear, buildable flush of colour
tip:
for the perfect pair, use with sea salt soft touch buildable blurring bronzer
meet teddy bear: a warm peachy rose
soft, sweet & cosy
about teddy bear
looks like:
a warm peachy rose
feels like:
plush cream-to-powder texture. soft, airy and weightless.
benefits:
longwear, buildable flush of colour
tip:
for the perfect pair, use with heat wave soft touch buildable blurring bronzer
meet grape juice: a deep berry pop
fresh, juicy & vibrant
about grape juice
looks like:
a deep berry pop
feels like:
plush cream-to-powder texture. soft, airy and weightless.
benefits:
longwear, buildable flush of colour
tip:
for the perfect pair, use with sun soaked soft touch buildable blurring bronzer
PDRN POWERED
MAKEUP-SKINCARE HYBRID
PDRN
renowned for its ability to help visibly improve the skin's appearance
PDRN
renowned for its ability to help visibly improve the skin's appearance
hyaluronic acid
hydrates and plumps the appearance of the skin for a dewy, refreshed look
NIACINAMIDE
helps to refine and smooth skin texture for a more even, perfected base
WE’VE DONE THE HEAVY LIFTING
SO YOU DON’T HAVE TO
for grip that works harder and glaze that goes further.
90%
agree it creates a
glazed & grippy base
87%
agree makeup applied more
easily & lasted all day
87%
agree skin feels
hydrated
*2-WEEK CONSUMER STUDY OF 70 PEOPLE
STEP 1:
GLAZE
shake, drip and grip to glaze skin
STEP 2:
GRIP
blend into skin with fingertips and wait 60 seconds
STEP 3:
LOCK
apply makeup as usual for a 12 hour hold
★★★★★
“The best primer I've ever tried if I’m honest!”
*2-WEEK CONSUMER STUDY OF 70 PEOPLE
Underglaze Grippy Primer FAQs
What is the ICONIC London Underglaze Grippy Primer?
The Underglaze Grippy Primer is a PDRN-infused, bouncy water-gel primer that instantly glazes the skin and locks makeup in place for up to 12 hours. Its glaze-to-grip technology delivers a dewy, glass-skin finish while acting like a magnet to hold makeup in place — reducing creasing, fading and patchiness without feeling sticky, heavy or causing pilling.How long does the Underglaze Grippy Primer keep makeup in place?
The Underglaze Grippy Primer is formulated to lock makeup in place for up to 12 hours. Its glaze-to-grip technology provides a lightweight yet powerful grip that helps combat creasing, fading and sliding throughout the day.What is PDRN and what does it do in the Underglaze Grippy Primer?
PDRN (Polynucleotide) is a next-generation, plant-derived skin-rejuvenating ingredient renowned for its ability to help visibly improve the skin's appearance. In the Underglaze Grippy Primer, it works as part of the makeup-skincare hybrid formula to help smooth, hydrate and rejuvenate the skin while also priming it for makeup.What skin-loving ingredients are in the Underglaze Grippy Primer?
The formula is powered by three key active ingredients: plant-derived PDRN to help visibly rejuvenate the skin's appearance, hyaluronic acid to hydrate and plump for a dewy, refreshed look, and niacinamide to help refine and smooth skin texture for a more even, perfected base.What finish does the Underglaze Grippy Primer give?
The Underglaze Grippy Primer delivers a dewy, glass-skin finish. Its bouncy water-gel texture creates a smooth, plump base that leaves skin looking hydrated and refreshed — without any oily, greasy or sticky feeling.How do you apply the ICONIC London Underglaze Grippy Primer?
Shake the bottle, then apply a few drops to the skin and blend in using your fingertips. Wait 60 seconds for the primer to activate and the glaze-to-grip technology to take hold, then apply makeup as usual. The 60-second activation step is key to getting the best longwear results.Is the Underglaze Grippy Primer suitable for all skin types?
Yes, the Underglaze Grippy Primer is suitable for all skin tones and types. The lightweight water-gel formula hydrates without feeling heavy or greasy, making it a versatile base step for a wide range of skin types.What is the difference between the Underglaze Grippy Primer and the Underglow Blurring Primer?
The two primers offer different finishes and benefits. The Underglaze Grippy Primer focuses on longwear grip and a dewy, glass-skin effect — powered by PDRN, hyaluronic acid and niacinamide, with up to 12-hour makeup hold. The Underglow Blurring Primer focuses on blurring and skin perfection — powered by vitamin C, blue-light protecting Artemisia Capillaris and soft-focus powders, with a soft, candlelit luminosity. Both are makeup-skincare hybrids, but the Grippy Primer is the better choice for those who prioritise staying power, while the Underglow suits those looking for a blurred, pore-minimising base.