Introducing… Precision Contouring: The definition is in the detail!

Say ‘HEY BAE’ to ICONIC London’s *NEW* way to contour - this is not about harsh hollowing; it’s about lifting and softly sculpting your cheekbones to enhance your natural beauty.

Our innovative, mini-but-mighty Precision Duo Contour Pots contain not one but TWO unique contour products: A luxe cream base with a velvety setting powder. And, with this nifty little beauty there’s no need to be a MUA to contour like a PRO.

Before foundation, using your fingers or beauty sponge, apply the cream contour in gentle patting motions to the areas you wish to shape. We like to add a subtle, sculpting shadow to our cheekbones, temples, hairline, down the sides of the nose and along the jawline.

Once you’ve shaped, apply your base and marvel at how the cream contour will pull through your foundation for a stunning ‘under-painted’ effect.

With an advanced gel system for your creamiest contour ever, ultra-rich pigment particles and phytosqualane for a supple, silky skin finish – get ready for a nourishing, ultra-natural looking sculpt.

Finally, sweep the finishing powder across the areas you have cream-contoured for an ultimate seamless finish.

Feeling inspired? Why not give one of our tried-and-tested, MUA-approved techniques a go…

#DivideAndContour

Say ‘bye, babes’ to the days of heavy contouring and dragging the shadow down into to the middle of the face. For truly ICONIC contouring we recommend imagining (or lightly drawing) a grid on your face, dividing your cheek into four equal sections.

By applying both the cream and powder product ONLY in the top outside section you’ll be sure to get the right placement for a faux face-lift effect and your most flattering contour ever.

#NoVCLS (that’s No Visible Contour Lines!)

Have you seen the under-painting trend that’s trending on TikTok RN? We’ve put our ICONIC spin on that technique and combo’d our newness with our two bestsellers: Seamless Concealer and Sheer Blush.

Before your foundation, place bursts of contour, concealer and blush across your face and give them a quick blend. Apply your foundation over the top – the definition with show through – and finish with our powder contour for a beautiful, matte, diffused look.

Brush Up!

Our Precision Duo Contour Pots have a BFF in the form of our Precision Duo Contour Brush and *wow* are these guys having a moment on the ‘gram. Drag the u-shaped brush down your nose for easy-peasy sculpting in SECONDS. Get this bargainous beauty bundle here!


Introducing… Precision Contouring: The definition is in the detail!

Say ‘HEY BAE’ to ICONIC London’s *NEW* way to contour - this is not about harsh hollowing; it’s about lifting and softly sculpting your cheekbones to enhance your natural beauty.

 

Our innovative, mini-but-mighty Precision Duo Contour Pots contain not one but TWO unique contour products: A luxe cream base with a velvety setting powder. And, with this nifty little beauty there’s no need to be a MUA to contour like a PRO.

Before foundation, using your fingers or beauty sponge, apply the cream contour in gentle patting motions to the areas you wish to shape. We like to add a subtle, sculpting shadow to our cheekbones, temples, hairline, down the sides of the nose and along the jawline.

Once you’ve shaped, apply your base and marvel at how the cream contour will pull through your foundation for a stunning ‘under-painted’ effect.

Finally, sweep the finishing powder across the areas you have cream-contoured for an ultimate seamless finish.

Feeling inspired? Why not give one of our tried-and-tested, MUA-approved techniques a go…

#DivideAndContour

Say ‘bye, babes’ to the days of heavy contouring and dragging the shadow down into to the middle of the face. For truly ICONIC contouring we recommend imagining (or lightly drawing) a grid on your face, dividing your cheek into four equal sections.

By applying both the cream and powder product ONLY in the top outside section you’ll be sure to get the right placement for a faux face-lift effect and your most flattering contour ever.

#NoVCLS (that’s No Visible Contour Lines!)

Have you seen the under-painting trend that’s trending on TikTok RN? We’ve put our ICONIC spin on that technique and combo’d our newness with our two bestsellers: Seamless Concealer and Sheer Blush.

Before your foundation, place bursts of contour, concealer and blush across your face and give them a quick blend. Apply your foundation over the top – the definition with show through – and finish with our powder contour for a beautiful, matte, diffused look.

Brush Up!

Our Precision Duo Contour Pots have a BFF in the form of our Precision Duo Contour Brush and *wow* are these guys having a moment on the ‘gram. Drag the u-shaped brush down your nose for easy-peasy sculpting in SECONDS. Get this bargainous beauty bundle here!