Hey babe, have you heard the news? Our plans for global domination are well underway as ICONIC London launches on Sephora.com today. This exciting news has got us reminiscing on just how far we’ve come in 5 years, and it’s safe to say we’re feeling a bit emosh…



2015

ICONIC London's founder, Jade, takes a leap into the unknown and decides to sell her car in order to create her very own game-changing makeup brand. She starts packing orders of her debut Contour Kit from her bedroom in Essex.



2016

Makeup artist, Ariel Tejada, uses ICONIC London Strobing Stick on Kim Kardashian. They sold out over night!


2017

ICONIC London’s now cult Illuminator sells out within just 10 minutes of launching!



2018

Meghan Markle’s makeup artist Lydia Sellers let slip that Prep-Set-Glow was a major player in creating Meghan Markle's glossy complexion.



2019

Ariana Grande wears the all-new Lip Plumping Gloss in her 7 Rings music video. ICONIC London HQ moves from Essex to Central London.



2020

ICONIC London hits 1.5million followers on Instagram and launches on Sephora.com.