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New Makeup Releases

Step into the future of beauty with New In at ICONIC London UK. This is where you'll find the latest and most exciting makeup innovations that are making waves in the beauty world. From highlighters that deliver an instant glow to transformative contour products that sculpt and define, each new arrival is designed to take your makeup routine to the next level. Plus, our newest lip products come in stunning shades and...

Step into the future of beauty with New In at ICONIC London UK. This is where you'll find the latest and most exciting makeup innovations that are making waves in the beauty world. From highlighters that deliver an instant glow to transformative contour products that sculpt and define, each new arrival is designed to take your makeup routine to the next level. Plus, our newest lip products come in stunning shades and luxurious formulas that ensure a perfect pout every time. Be the first to explore what’s new, discover the latest trends, and shop these game-changing products that are guaranteed to make a statement. Don’t miss out—get your hands on the newest releases today and stay ahead of the beauty curve!

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  • Underglaze Long-Wear PDRN Grippy Primer with Hyaluronic Acid Prep meets performance
    Regular price £26.00
  • Soft Touch Buildable Blurring Blush Seamless Airbrushed Flush
    Regular price £24.00
    • Fridays
    • Shady Lady
    • Teddy Bear
    • Grape Juice
  • Soft Touch Buildable Blurring Bronze Seamless Glowing Bronzer
    Regular price £26.00
    • Toasty
    • Sea Salt
    • Heatwave
    • Sun Soaked
  • Underglow™ Matcha Melting Cleansing Balm 1 cleanser. 10 benefits.
    Regular price £16.00
  • Cleanse & Blur Bundle The ultimate skin-first trio
    Regular price £51.00 Sale price £40.80
  • Butter Glaze Lip Balm Peptide-infused lip balm
    Regular price £19.00
    • Strawberry Crush
    • Vanilla Sugar
  • Sculpt & Glaze Lip Duo Balm & Liner Duo
    Regular price £36.00 Sale price £28.80
    VIEW BUNDLE
  • On The Go Bundle
    Regular price £41.00 Sale price £32.80
    VIEW BUNDLE
  • Filter Fix Setting Spray Blurring setting spray
    Regular price £26.00
  • colour_cosmo blossomcolour_cosmo blossom
    Blurring Blush Sticks - Cosmo Blossom Velvet-matte blush stick
    £24.00
    • Cosmo Blossom
    • Mimosa Bloom
    • Daiquiri Rose
  • colour_Mimosa Bloom
    Blurring Blush Sticks - Mimosa Bloom Velvet-matte blush stick
    £24.00
    • Cosmo Blossom
    • Mimosa Bloom
    • Daiquiri Rose
  • colour_Daiquiri Rose
    Blurring Blush Sticks - Daiquiri Rose Velvet-matte blush stick
    £24.00
    • Cosmo Blossom
    • Mimosa Bloom
    • Daiquiri Rose
  • Bronzing Elixir Hydrating, tinted elixir
    Regular price £25.00 Sale price £17.50
  • Glow All Over Melting Balm Stick Face & body balm
    Regular price £25.00 Sale price £17.50
  • colour_watermelon sugar mama
    Lustre Lip Oil - Watermelon Sugar Mama Hydrating Lip Oil
    £20.00
    • Watermelon Sugar Mama
    • Pomegranate Crush
    • She's A Peach
  • colour_Pomegranate crush
    Lustre Lip Oil - Pomegranate Crush Hydrating Lip Oil
    £20.00
    • Watermelon Sugar Mama
    • Pomegranate Crush
    • She's A Peach
  • colour_She's a peach
    Lustre Lip Oil - She's A Peach Hydrating Lip Oil
    £20.00
    • Watermelon Sugar Mama
    • Pomegranate Crush
    • She's A Peach
  • Shape & Shade Sculpting Sticks Cool-toned contour stick
    Regular price £24.00 Sale price £16.80
    • Sketch
    • Curve
    • Chisel
    • Frame
  • Complexion Brush Diamond-shape brush
    Regular price £25.00
  • Get Cheeky Face Powder Palette Sculpt, Glow & Go
    Regular price £35.00
  • Mini Filter Fix Setting Spray Travel-size setting spray
    Regular price £14.00 Sale price £10.50
  • Everyday Base Bundle Radiant base
    Regular price £50.00 Sale price £35.00
  • Cheeky & Chiselled Bundle Palette and brush duo
    Regular price £57.00 Sale price £39.90
  • Underglow™ Matcha Glazing Milky Toner Hydrate, plump & glaze
    Regular price £22.00

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New Makeup Releases FAQs

  • How can I stay updated on the latest makeup releases?

    Follow your favourite beauty brands on social media, subscribe to newsletters, or check the “New In” section of their website regularly. ICONIC London frequently updates our “New In” page with exciting launches.

  • What’s the best way to try new products without committing to full sizes?

    Many brands offer mini versions or sample sizes of new products, perfect for testing before committing to full-sized options. Some of the ICONIC London’s products come in smaller travel sizes and samples.

  • How do I find reviews for newly launched products?

    Reviews can often be found on the brand’s website, beauty blogs, or social media platforms shortly after launch. ICONIC London’s website features customer reviews to help you decide.

  • Can I pre-order new makeup collections?

    Some brands allow pre-orders for highly anticipated collections, so keep an eye out for announcements. ICONIC London’s newsletter is the best way to stay informed about pre-orders and exclusive drops.

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