How to use


Four ICONS – one goal: a glam that lasts as long as you do.... Read more


Four ICONS – one goal: a glam that lasts as long as you do.

Add feathery fullness to your brows and make sure they’re sculpted all night long with Liquid Brow Silk Max Hold. It’s our mega firm-hold, fixing gel-wax that lifts brows and keeps them in place all day (and night) long!

Give your lashes some va-va-voom whether you’re opting for falsies or going au-naturel with our ICONIC Triple Threat Mascara. It adds serious length, volume and lift in just one sweep – but never clumps, no matter how many layers you go for!

Add a healthy-looking flush to your skin with Sheer Blush. (Psst: It also looks gorgeous when dabbed on the eyes and lips too!)

No ICONIC London look is complete without Mini Illuminator. Add a couple of drops to the areas you want to really ramp up the radiance and blend with your favourite brush, Seamless Blender or fingers.

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